Country Road, take me home

but drivers should watch out for the rural bumps, says esure.

(10 November 2004)

Motorists living in city areas are 15% more likely to claim on their car insurance policy than those in the country, yet accidents in rural areas are 10% more costly on average, according to new research from internet insurer, esure.

The figures suggest that while there may be more bumps on gridlocked city ....cont/

areas, the enforced reduction in speeds on busy streets may be reducing the cost and seriousness of the accidents that do occur.

Esure's analysis of over 100,000 claims across the UK shows that country claims produce consistently higher levels of accidental damage possibly due to the combination of higher average speeds, narrower roads and a greater feeling of safety that can dilute the natural caution of drivers. ....cont/

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Mike Pickard, Head of Risk and Underwriting at esure, said: "Gridlocked traffic in urban areas may increase the likelihood of accidents as cars go nose-to-nose but it also means lower speeds and less serious bumps.

"In the country there is a danger of open-road complacency which can tempt rural motorists to drive too fast. City motorists by comparison have to drive slower but can become...cont/

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distracted in jams leading to low speed rear-end shunts."

Notes - Sources:

*Percentage figures were calculated using the details of over 100,000 claims from esure over the last four years.

New customers, buying online, can save an extra 15% on their home and 10% on their car and travel insurance premiums.