MORE THAN COMMENTS

26 April 2006

1 in 6 UK motorists say they would consider switching to a hybrid vehicle1

Hybrid vehicle registrations have already risen 74% between 2004 and 20052

Reducing school run traffic by 10% could prevent 190 deaths and serious injuries a year3

Conservative leader David Cameron’s calls this week to reduce traffic in the school run and for motorists to switch to hybrid cars are already high on the agenda for leading motor insurer MORE THAN car insurance. Recent research by the insurer reveals that given the right incentives, motorists would make the switch to hybrid cars and reducing school run traffic would considerably save lives.

Keith Maxwell, motor insurance manager for leading insurer MORETHAN car insurance comments: “From our own ....cont/

research we know that British motorists are already considering changing their driving habits. Registrations of hybrid vehicles increased by three-quarters from 2004 to 20052, demonstrating a very real rise in the demand for eco-friendly vehicles. Any incentives to further encourage drivers to make the switch must be welcomed.”

MORE THAN’s research among 1,500 motorists found that one in six people (16%) would consider following the likes of eco-friendly celebrities Gwyneth Paltrow and Orlando Bloom by trading in their current vehicle for an electric or hybrid car. If prices were to rise significantly, over a third of motorists said they would cycle or walk more short journeys and one in three (30%) would switch to public transport.

Furthermore, specifically targeting the ....cont/

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school run by pushing for more school buses will have health and safety benefits as well as addressing environmental concerns. MORE THAN’s Motoring Risk Report3 found that in addition to being a major contributor to carbon emissions, motor accidents during the school run period cause almost 7,000 deaths and injuries a year with nearly 200 of these deaths being children.

Maxwell continues: “The school run has taken over the rush hour, creating congestion and increasing the chances of having an accident, as well as having a significant impact on the environment. Plans to provide alternatives for parents who currently drive their children to school hold a potential ‘double whammy’ for the environment and road safety – just a 10% reduction in school commuting by car could...cont/

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prevent 190 deaths and injuries a year – that’s one for every school day.”

1 Research was carried out by YouGov for MORE THAN among 1,526 UK motorists in February 2006

2 Source: SMMT (Society of Motor Manufacturers)

3 MORE THAN research produced in association with the Centre for Economics and Business Ltd (November 2004)

MORE THAN is a registered trademark of the Royal & Sun Alliance Insurance Group plc and a trading style of Royal & Sun Alliance Insurance plc (No.93792). Registered in England & Wales at St. Mark’s Court, Chart Way, Horsham, RH12 1XL. Authorised and regulated by the Financial Services Authority.

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