New Year surfers

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New Year surfers

(05 January 2005)

Some internet users in the UK are so keen on managing their lives online that they didn't even pause to see in the New Year, according to statistics from internet insurer, esure.

Esure's internet logs for the Christmas and New Year period revealed that 70 people visited the esure.com website for an insurance quotation between 11.55pm and 12.05am on New ....cont/

Year's Eve/Day. A hardcore of 11 people actually started entering their quote at 11.59pm - when most people were probably getting ready for a rendition of Auld Lang Syne.

Mark Foulsham, Head of IT at esure, said:
"The ability to organise your life online any time is quite ingrained now. This is phase two of the dotcom boom, when people have become used to being able to ....cont/

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do almost anything at any time and would be unhappy if they couldn't.

"On Christmas Day and New Year's Eve we would expect 99% of people to be letting their hair down or relaxing but these figures show that our job is to keep our websites up, running and quoting even at the unlikeliest times."

About esure:

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venture between Peter Wood and the HBOS group. The company was launched in 2000. It offers car, home and travel insurance over the internet and telephone and is the UK's fastest growing car insurer ever. The company employs nearly 1,600 staff and has offices in Surrey, Manchester and Glasgow.

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